This page provides links to CE tables that contain expenditure and income data for selected demographic and geographic characteristics by reference person or consumer unit (CU).
View 2019 demographic information about Montana, arranged by county. Use filters to get specific information about gender, age groups, race, and age.
Use the maps to view county-by-county information on the following:
Advertising Price Comparison
The Cost of Advertising Nationally Broken Down by Medium
Information provided by Webpage FX, a marketing agency.
Television
Local & National TV Advertising Costs & How to Advertise - 2017
This article from Fit Small Business, describes what to think about if you want to run a TV ad. Fit Small Business is a publisher of articles and buyer's guides for small business owners.
TV RATINGS
Use the following sources to find the TV ratings of the top television programs.
Latest rankins for various media, including TV.
Newspapers & Magazines
This Fit Small Business article provides information about what is included in newspaper advertising costs. Fit Small Business is a publisher of articles and buyer's guides for small business owners.
Radio & Digital Music
Spotify and Pandora advertising information for radio is provided by Webpage FX, a marketing agency.
This 2017 guide provides cost information about advertising with radio, as well as other things to consider. From Fit Small Business, a publisher of articles and buyer's guides for small business owners.
Gauge interest in Spotify with Google Trends.
Spotify provides sponsored playlists to help brands reach their audiences.
Social Media
How much does a Facebook ad cost?
From Facebook, this site provides information on how to purchase a Facebook ad and how their pricing process works.
Information about using Facebook for advertising from a digital agency called ThriveHive.
Cost information for Facebook ads is provided by WordStream, a company that "develops online marketing software..."
This site from AdsEspresso, a Facebook advertising agency, explains how Facebook advertising costs are derived, as well as other things to consider.
This site gives information on the process for setting the price of a Twitter ad.
Information about using Twitter for advertising from a digital agency called ThriveHive.
YouTube
This is a 2018 article from Blue Corona, a marketing firm, describing advertising on YouTube as well as costs related to this.
Information about using Instagram for advertising from a digital agency called ThriveHive.
Information on how to use Instagram to advertise from Shortstack, a marketing platform.
Demographics
A fact sheet on social media from the Pew Research Center.
You can search for your topic within the journals. See Finding Articles in an Online Journal.