LibGuides: Business: Marketing & Consumer Information

Finding Demographics and Spending Information: Online Resources USA

US Census Bureau - Quick Facts
National statistics on demographics

Consumer Spending Tables

This page provides links to CE tables that contain expenditure and income data for selected demographic and geographic characteristics by reference person or consumer unit (CU).

Cross-Tabulated Tables

Provide annual means averaged over two years of data categorized by two socio-economic characteristics (e.g. age and income). Example below are the means for the under 25 age group.

Census.gov
Provides detailed information about the population, economy, and businesses. Pull down the Topic Menu to narrow your search. Also try the Index A-Z for very specific information.

Explore Census Data
Check out the new table display which allows you to dynamically add geographies, topics, or any applicable filters. You can reorder, pin, and hide columns all with simple drag and drop functionality.

Aging Stats
Published by the Federal Interagency Forum on Aging. Provides statistical data from several government agencies on older adults.

ANES Guide to Public Opinion and Electoral Behavior
The Guide provides immediate access to tables and graphs that display the ebb and flow of public opinion, electoral behavior, and choice in American politics over time. It serves as a resource for political observers, policy makers, and journalists, teachers, students, and social scientists.

Cultural Policy and the Arts National Data Archive
The National Archive of Data on Arts and Culture (NADAC) is a repository that facilitates research on arts and culture by acquiring data, particularly those funded by federal agencies and other organizations, and sharing those data with researchers, policymakers, people in the arts and culture field, and the general public.

Kid's Count
KIDS COUNT is a project of the Annie E. Casey Foundation and a premier source of data on children and families. Can search by geographic location.

PEW Research Center: Social & Demographic Trends
PEW surveys will give you an indication of how Americans view different topics or issues in their lives.

World Bank Statistics
Free and open access to global development data

Finding Demographics and Spending Information: Online Resources Montana

CENSUS & ECONOMIC INFORMATION CENTER: Montana County Population

View 2019 demographic information about Montana, arranged by county. Use filters to get specific information about gender, age groups, race, and age.

Montana Maps

Use the maps to view county-by-county information on the following:

Demographics (Disability and Veterans)
Economics (Income, Health Insurance, and Poverty)
Education Attainment (High School and College Diplomas)
Energy (Energy and Key Infrastructure)
Housing (Owner or Renter Occupied)

U.S. Census Bureau Quick Facts: Montana
QuickFacts provides statistics for all states and counties, and for cities and towns with a population of 5,000 or more.

Consumer Price Index for Mountain Plains Region
Provides employment information for three Montana locations: Missoula, Great Falls, and Billings.
This information includes numbers on wages and employment, as well as consumer spending.

Montana Economy at a Glance
Contains some information on Spending by Category as a Percent of Income, taxable income and spending by income group.

Data USA: Montana
This site includes information from various government websites. Includes information on industries, occupations, and products and services.

Montana Marketing Resources

Montana Department of Commerce
The Montana Department of Commerce works with statewide and local partners, private industry and small businesses to enhance and sustain economic prosperity in Montana.

Start, Maintain, & Grow Your Business (Montana Secretary of State)
Information from the Montana Secretary of State on business planning, grants, financing, and other various tools.

Montana Office of Tourism and Business Development
Includes research and information on Montana industries.

University of Montana: The Institute for Tourism & Recreation Research
Conducts travel and recreation research in Montana, with a primary focus on the nonresident travel survey conducted throughout the state. ITRR is perhaps best known for producing the widely used statewide estimates of total nonresident visitation and travel expenditures, as well as visitor characteristics, in the state each year, along with the annual estimate of the economic contribution of nonresident travel to Montana’s economy.

University of Montana: Bureau of Business and Economic Research
Includes a variety of economic and industry data including annual economic forecasts for the United States as well as Montana, its industries, and counties. Five functional areas make up the Bureau of Business and Economic Research:
* Economic Analysis tracks the economic performance of all geographic areas in Montana.
* Manufacturing Research and Forest Industry Research focus special attention on these important industries in Montana and surrounding states.
* Health Care Industry Research examines markets, trends, industry structure, costs, and other high visibility topics to monitor the health status of Montanans.
* Publications, such as the Montana Business Quarterly, the Outlook Book and other reports, include research and data that help Montanans better understand the state's economic climate.
* The Survey Research Division regularly conducts research to gather local, state, and national economic data for both public and private sector studies.

Other Marketing Resources

American Alliance of Museums
Includes information on community engagement and impact.

Google Digital Marketing Resources
From measurement guidance to omnichannel best practices, find digital marketing resources and smart perspectives that can help you grow your business.

US Small Business Administration: Marketing
How to Set a Marketing Budget that Fits your Business Goals and Provides a High Return on Investment
By Caron_Beesley, Contributor

Advertising Costs

Advertising Price Comparison
The Cost of Advertising Nationally Broken Down by Medium

Information provided by Webpage FX, a marketing agency.

Television

Local & National TV Advertising Costs & How to Advertise - 2017

This article from Fit Small Business, describes what to think about if you want to run a TV ad. Fit Small Business is a publisher of articles and buyer's guides for small business owners.

TV RATINGS

Use the following sources to find the TV ratings of the top television programs.

Comscore Rankings
Latest rankins for various media, including TV.
Nielsen Top Ten

Newspapers & Magazines

Newspaper Advertising Costs

This Fit Small Business article provides information about what is included in newspaper advertising costs. Fit Small Business is a publisher of articles and buyer's guides for small business owners.

Radio & Digital Music

How to Roll Radio Spend into Pandora and Spotify
Spotify and Pandora advertising information for radio is provided by Webpage FX, a marketing agency.
Radio Advertising Guide: How To Get Started Today
This 2017 guide provides cost information about advertising with radio, as well as other things to consider. From Fit Small Business, a publisher of articles and buyer's guides for small business owners.
Interest in Spotify
Gauge interest in Spotify with Google Trends.
Spotify for Brands - Sponsored Playlist
Spotify provides sponsored playlists to help brands reach their audiences.

Social Media

Facebook

How much does a Facebook ad cost?

From Facebook, this site provides information on how to purchase a Facebook ad and how their pricing process works.

How Much Does it Cost to Advertise on Facebook?
Information about using Facebook for advertising from a digital agency called ThriveHive.
Facebook Ad Benchmarks for YOUR Industry [New Data]
Cost information for Facebook ads is provided by WordStream, a company that "develops online marketing software..."
The Complete Resource to Understanding Facebook Ads Cost – 2018 Benchmarks
This site from AdsEspresso, a Facebook advertising agency, explains how Facebook advertising costs are derived, as well as other things to consider.

Twitter

Twitter Ads Pricing
This site gives information on the process for setting the price of a Twitter ad.
How Much Does it Cost to Advertise on Twitter?
Information about using Twitter for advertising from a digital agency called ThriveHive.

YouTube

How Much Does it Cost to Advertise on YouTube in 2019?
This is a 2018 article from Blue Corona, a marketing firm, describing advertising on YouTube as well as costs related to this.

Instagram

How Much Does it Cost to Advertise on Instagram?
Information about using Instagram for advertising from a digital agency called ThriveHive.
How Small to Medium-Sized Businesses Can Advertise on Instagram
Information on how to use Instagram to advertise from Shortstack, a marketing platform.

Demographics

Demographics of Social Media

A fact sheet on social media from the Pew Research Center.

Recommended Databases

Business Insights: Global (Gale) This link opens in a new window
Includes detailed company and industry profiles including SWOT reports, market share reports, and financial reports.
Thousands of company histories and industry essays from Gale's core business collection.
Case studies, scholarly journals, and business news for deep research coverage of global economies.

Business Market Research Collection (ProQuest) This link opens in a new window
Conduct company, industry, economic and geopolitical market research with information from these sources: Hoover's Company Profiles - covering 40,000 global public and non-public companies including financials, competitors, officers, and more; OxResearch - succinct articles covering regional economic and political developments of significance; US and Worldwide Industry & Market Reports from Barnes Reports - covering global industries in depth; and Snapshots - market research overviews on 40+ industries and 40 countries.

RMA Use Information
Note: You must use the RMA database on campus. See this page to get more information on how to use the RMA database.

RMA Financial Ratio Benchmarks Guidelines for Intrepretation
Use this information for definitions of RMA Financial Ration Benchmarks.
RMA User Guide
This short guide will help you find and use data in the RMA database.

North American Industry Classification System Codes for Marketing

What is a NAICS Code?
Provides a definition of NAICS Codes, and explains how to read the code, how businesses use this information, and how this information can be used for individual users to get information about businesses.

NAICS Codes for Marketing
Use this guide to understand how to use the NAICS Code for the industry you are researching.

US Census Bureau NAICS Search
Use this site to access the 2017 NAICS Manual. If you know the code for the industry of interest, you can enter that here to find sub-listings and access information.

FVCC Library Print Books

Household Spending by New Strategist Press (Editor)
Call Number: REF HC 110 .C6 .O35 2006
Publication Date: 2017-02-26
Reveals who spends and the products and services they buy.
Montana 2020-21 Business Directory
Call Number: HF5965.M9 M66
ISBN: 978076872065
Lists businesses by city and by type of business. Includes owner/manager name and contact information, business address, numbers of employees, and number of years in operation.

Professional Journals

You can search for your topic within the journals. See Finding Articles in an Online Journal.

Journal of the Academy of Marketing Science
Journal of the Academy of Marketing Science furthers the science of marketing throughout the world by promoting the conduct of research and the dissemination of research results through the study and improvement of marketing as an economic, ethical and social force.
Journal of Business and Industrial Marketing
The Journal of Business & Industrial Marketing explores all aspects of marketing and offers in-depth research articles that enrich the practice of business & industrial marketing, while simultaneously making significant contributions to the body of knowledge.
European Journal of Marketing
The European Journal of Marketing provides a platform for contemporary ideas in marketing, the thinking, theory and practice.

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